Saturday 17th January
A Jordan Brand Collaboration
Saturday 17th January marked a historic moment at Black Prince Trust as Simply British Ballers delivered their first-ever event at the venue, in collaboration with Jordan Brand and it was one for the record books.
For the first time in BPT’s history, a line wrapped around the block more than an hour before doors opened. The anticipation was palpable. From the moment people began entering the building, the atmosphere shifted there was a genuine electricity in the air as the community showed up in force for a Jordan-supported event that blended culture, competition, and creativity.
The Jordan x Simply British Ballers Tag Team 1v1 concept proved to be a masterstroke. The unique mixed-gender knockout format brought a fresh dynamic to competitive basketball, keeping the crowd engaged throughout the night. While the level of play was high across the board, it was the women who truly stole the show, delivering standout performances and elevating the competition in every round.
As the tournament progressed, the intensity continued to build, culminating in a final that had the entire venue locked in cheering, reacting, and fully invested in every possession. It was grassroots basketball at its very best, delivered on a platform supported by one of the most iconic brands in the sport.
The energy inside the building reached another level when Orlando Magic superstar Paolo Banchero, a Jordan Brand athlete, arrived courtside accompanied by security. His entrance sent the crowd into a frenzy and further cemented the night as a landmark moment not just for the event, but for the wider UK basketball community.
Beyond the main competition, fans were treated to shooting contests and giveaways, including tickets to the highly anticipated Memphis Grizzlies vs Orlando Magic NBA London Game, adding even more excitement and accessibility to an already unforgettable Jordan-powered experience.
The success of Tag Team 1v1 demonstrated the power of innovative formats, authentic community engagement, and brand partnerships done the right way. It wasn’t just an event, it was a statement, and a glimpse of what’s possible when Jordan Brand, grassroots culture, and community basketball come together.
Champions of the Simply British Ballers Tag Team 1v1 tournament celebrate their victory at Black Prince Trust, joined by supporters and Banchero fans.
From fierce competition to joyful celebration — the Simply British Ballers Tag Team 1v1 tournament brought energy, talent, and community spirit to Black Prince Trust.